Our vision
It's not about the Art, it's about getting arty....
We're working towards a world of
limitless potential through fearless
creativity.
Our purpose
Fun is at the core of everything we do. However, our purpose runs a little deeper than you might expect... We exist to help you explore creativity and human connection without fear of judgement. We do this by connecting you with the tools and knowledge necessary to experiment with immersive and collective experiences.
In short, we want you to get deep n' dirty with each other.
The Story
So, how the Crock did this come about?
We created Crockd as a way to extend a supportive hand to our fellow millennials who felt that their relationship with technology was not making them happy.
We found ourselves searching for a way to temporarily suspend the pressures of everyday. We wanted to immerse ourselves in something messy, imperfect and creative.
Pottery gives people the opportunity to disconnect from devices and connect with some thing real, something tangible. Pottery and art at large is so important for our identities and sense of connection to the world, and yet it feels inaccessible for those looking to temporarily engage with it.
You're either an artist, or you're not.
...at least, this was what we we're made to believe.
Pottery at home was a foreign concept. Traditionally, pottery is something that you learn under the supervision of a trained ceramicist through a series of structured workshops.
To create great and functional pieces it takes precise technical ability. But we weren't looking to become ceramicists. We just wanted to experience the process, to get our hands dirty and our minds clear.
It was never about the output.
One afternoon we went searching for clay to bring home for us to play with our friends, as an alternative to getting drunk at Christmas time.
The process of getting our hands on clay just for the sake of mucking around was difficult and clunky, but the result was pure elation.
We watched our friends laugh at themselves while they tried hand-building clay for the first time. The collective experience was something special, memorable and unifying.
We are just simple millennials living in a world where our identities and sense of self is complicated by our mobile phones and devices.
The reprieve we experienced through dirtying our hands with our friends in the comfort of our home was something that we felt compelled to share.
And so, Crockd was born.
Art and creativity is part of the human experience. We all deserve to experience the benefits regardless of the result.
The mission of Crockd is to move beyond the labels and judgements that exclude us from getting creative.
Ultimately, we want you to have FUN. You might suck, but you might not! You might end up discovering a hidden talent or a curiosity to learn more about ceramics from one of the many talented studios that support the Crockd mission.
Just remember that the result really doesn't matter. It's just about having dirty hands, clear minds and experiencing your limitless potential through fearless creativity.
